Release Date

Release Date


We as a group decided that we would release are movie if we made in the summer time and the trailer a few months before this. We felt that this was a good idea as the summer time is fun, upbeat and lively time of the year when the target audience would be off school for the summer holidays.

We decided as a group to release our film during the summer time period because we felt that summer is a nice break from School and during the 6 week break many teenagers enjoy going to the cinema with friends and boyfriends. Also from researching other films we noticed that a lot of the films we have watched were released during the summer, The films released during summertime are listed below:

Mean Girls…………………………April 30th
She’s the man……………………..March 17th
A Cinderella Story…………………July 16th
13 going on 30…………………….April 23rd
Clueless ……………………………July 19th


We decided to release our film round the time mean girls was released.
Teen films do very well during the summer time period because teenagers have more free time and they can go whenever it is suitable to them. Summer is also the perfect time for a films viral marketing, because friends are more likely to see each other during the holidays and they would talk about things that have done and going to the cinema is a very popular day out for young people. So if a group of girls went to see our film and they enjoyed it, then the next week if they go an meet other friends they would talk about the film and recommend it to them, This is how viral marketing works as it spreads the word and increases the films popularity. Also if all your friends are talking about a new funny teen film they have seen then you may feel you want to check it out for yourself.