Evaluation Question 1
In what way do your media products use, develop or challenge forms and conventions of real media?
There are many ways in which our media products use and develop existing forms of media. The media products we have created include a teaser trailer, magazine advertisement and a billboard poster. There are all types of media forms that we felt needed to be used in Order to promote and advertise our film to its target audience. Our teaser film trailer “Miss-Fit” is targeted at teenagers and pre-teens aged 12, and because of this we felt that these everyday media formats had to develop. Our trailer was created to tease our target audience as we have fast-paced editing and have used many clever generic signifies and iconic themes that teenagers will want to see. An example of this would be the characters being stereotyped by the way they look, as we have the popular girl Chelsea wearing revealing clothing in colours like reds and black that represent a devil or person with evil qualities and a bitchy personality.
Another iconic theme is the fact that we have used a School for our location. We also created a magazine advertisement, which we felt was a popular magazine that would get our film noticed as all our chosen media formats come together as a package.
The representation of women is something we had to consider for our film genre. In general teen chick flicks and comedies have women that are very iconic and they are viewed in a very sexualities way. To reinforce the idea of women’s representation we had a brainstorm about the way we wanted our characters to look. For example Chelsea, who is the bitchy main girl has been stereotyped to look like a typical mean girl, this included short skirts, little handbags, straight long hair, make-up, popular with males within School and desired by the men sexually and desired by the girls as all they would all look up to her thinking she is perfect. In opposition to this the geeky character Lily, looks the opposite to Chelsea, as Lily’s character portrays innocence so we thought she would have to look more natural, not much make-up, hair tied back and glasses. This representations of women are easily recognised. Our film creates the idea that the pretty and popular girl is lacking personality and relatable qualities, whereas the geeky girl is full of personality and lacks the outside confidence and beauty. Our film represents three types of women, as Chelsea the popular girl is very confident, sexual, Lily the geeky girl is shy, timid on the surface but when you spend time with her you see she is a beautiful and fun person inside. The third type of women represented is a character called Katrina, who is a follower, she hangs around with the popular people, but she just has fun with them and wont even talk to the geeky girl because her best friend has a problem.
The magazine cover is only a visual picture of our main characters so we had to make sure our images and slogan used was eye catching and interesting for teenagers. We had to consider the magazine layout, so that our pictures on the front cover didn’t give the plot away, as many teenage movie posters make the film look predictable. We considered researching poster ideas from other teen movies, for example we looked at ‘Mean girls’ in detail and we noticed the colours and layout of the title and the placement of characters. A magazine advert generally would need to be on the right side of a magazine as people tend to notice the advertisement on the right hand side as it’s the first thing that you see when you turn the page.
Our poster tells a bit about each characters personality, as our geek character ‘Lily’ is facing sideways on the poster, looking over her shoulder, this signifires nerdy qualities like a lack of confidence and self-esteem and also she looks inferior to the main popular girl who is smiling in a sweet, yet bitchy was. She is also facing straight ahead, which shows body confidence, almost giving people eye-contact which signifies power, control and a lot of confidence! So from this already the clash of social groups is starting to show, even on the poster. This may intrigue teenagers to watch our film because people like to see a battle of good versus evil and good coming out on top in the end. Our film idea challenges general teenage film in the media as in many teenage films all the geeky characters are treated really badly and they have no friends, but the suddenly out of nowhere they get a make-over which makes then look pretty and then suddenly they are noticed. We felt that this sends out the wrong message to teenage girls mainly, because this message is only that pretty people are successful, which is wrong. We felt that this needed to be changed in our film we decided that our typical teenage film would not have the geeky girl getting a make-over, instead the geeky girl in our film is comfortable with her looks as she is, and is also friends with the most popular boy in School. So we have decided to challenge the idea that looks are everything. Our message in our teenage film is that looks don’t make a person who they are, as our slogan shows a convention of real media as on our poster and magazine advert is “You don’t have to fit in to stand out”.
There are many ways in which our media products use and develop existing forms of media. The media products we have created include a teaser trailer, magazine advertisement and a billboard poster. There are all types of media forms that we felt needed to be used in Order to promote and advertise our film to its target audience. Our teaser film trailer “Miss-Fit” is targeted at teenagers and pre-teens aged 12, and because of this we felt that these everyday media formats had to develop. Our trailer was created to tease our target audience as we have fast-paced editing and have used many clever generic signifies and iconic themes that teenagers will want to see. An example of this would be the characters being stereotyped by the way they look, as we have the popular girl Chelsea wearing revealing clothing in colours like reds and black that represent a devil or person with evil qualities and a bitchy personality.
Another iconic theme is the fact that we have used a School for our location. We also created a magazine advertisement, which we felt was a popular magazine that would get our film noticed as all our chosen media formats come together as a package.
The representation of women is something we had to consider for our film genre. In general teen chick flicks and comedies have women that are very iconic and they are viewed in a very sexualities way. To reinforce the idea of women’s representation we had a brainstorm about the way we wanted our characters to look. For example Chelsea, who is the bitchy main girl has been stereotyped to look like a typical mean girl, this included short skirts, little handbags, straight long hair, make-up, popular with males within School and desired by the men sexually and desired by the girls as all they would all look up to her thinking she is perfect. In opposition to this the geeky character Lily, looks the opposite to Chelsea, as Lily’s character portrays innocence so we thought she would have to look more natural, not much make-up, hair tied back and glasses. This representations of women are easily recognised. Our film creates the idea that the pretty and popular girl is lacking personality and relatable qualities, whereas the geeky girl is full of personality and lacks the outside confidence and beauty. Our film represents three types of women, as Chelsea the popular girl is very confident, sexual, Lily the geeky girl is shy, timid on the surface but when you spend time with her you see she is a beautiful and fun person inside. The third type of women represented is a character called Katrina, who is a follower, she hangs around with the popular people, but she just has fun with them and wont even talk to the geeky girl because her best friend has a problem.
The magazine cover is only a visual picture of our main characters so we had to make sure our images and slogan used was eye catching and interesting for teenagers. We had to consider the magazine layout, so that our pictures on the front cover didn’t give the plot away, as many teenage movie posters make the film look predictable. We considered researching poster ideas from other teen movies, for example we looked at ‘Mean girls’ in detail and we noticed the colours and layout of the title and the placement of characters. A magazine advert generally would need to be on the right side of a magazine as people tend to notice the advertisement on the right hand side as it’s the first thing that you see when you turn the page.
Our poster tells a bit about each characters personality, as our geek character ‘Lily’ is facing sideways on the poster, looking over her shoulder, this signifires nerdy qualities like a lack of confidence and self-esteem and also she looks inferior to the main popular girl who is smiling in a sweet, yet bitchy was. She is also facing straight ahead, which shows body confidence, almost giving people eye-contact which signifies power, control and a lot of confidence! So from this already the clash of social groups is starting to show, even on the poster. This may intrigue teenagers to watch our film because people like to see a battle of good versus evil and good coming out on top in the end. Our film idea challenges general teenage film in the media as in many teenage films all the geeky characters are treated really badly and they have no friends, but the suddenly out of nowhere they get a make-over which makes then look pretty and then suddenly they are noticed. We felt that this sends out the wrong message to teenage girls mainly, because this message is only that pretty people are successful, which is wrong. We felt that this needed to be changed in our film we decided that our typical teenage film would not have the geeky girl getting a make-over, instead the geeky girl in our film is comfortable with her looks as she is, and is also friends with the most popular boy in School. So we have decided to challenge the idea that looks are everything. Our message in our teenage film is that looks don’t make a person who they are, as our slogan shows a convention of real media as on our poster and magazine advert is “You don’t have to fit in to stand out”.
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posted by Danielle at
13:30
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