Evaluation Question 3
What have you learnt from audience feedback?
When we showed “Miss-Fit” to our target audience, which was a majority female audience, we took a note of the feedback they gave us.
It was noticeable how the female members of the audience enjoyed the media product. The males who participated stated how they would go to see the film if asked by their partner; but believed the film would appeal more to them if there was more action in the trailer.
One of the positive remarks concerning “Miss-Fit” was the combination of pace and music. Together they linked to add to the comedy aspect of film itself. Because the music was modern; the song “She’s so lovely” by ‘Scouting for Girls’ was well known by our target audience; 12-18 year old. The fast pace was particularly attractive to the audience because it intensified the excitement towards the film.
The audience pointed out how slapstick style comedy was the best form to use to grab their interest; slapstick is visually effective and is therefore easier to appreciate.
Also the techniques used within the trailer portrayed the situation without complete knowledge of the narrative being necessary. One technique being the slow-motion method; used between the main male character and the geeky female, when their hands separate. By doing so it is clear a relationship is developing.
Not all feedback was positive. One criticism was that the colours on screen were not as polished and bright as in big production trailers. This could be solved by either better quality camera equipment or more colourful surroundings as settings in future productions.
All other criticism revolved around the footballer character; this was because our target audience felt he should have appeared more often in the trailer, with more emphasis on the football. Feedback about the amount of appearances of the male lead was made by both male and female audience members. It is our belief the male reasons are so that they can identify more with the film, whereas females just wanted to see more of the male lead.
A poster we produced for “Miss-Fit” also received both positive and negative feedback. On the positive side the feedback said the layout visually described what the film was going to be. Negatively it was thought the colours used were too childish for the upper end of the target audience; 18 year olds. Overall it was thought the poster was a great success; appealing to both genders, when advertising the media product.
The ‘Empire’ magazine cover made for “Miss-Fit” dramatically advertised the product; emphasising the profiles of the leading characters. A buyer of the magazine highlighted how professional it looked, as if made by a large production company. Having a white background increased the intensity of the image, therefore attracting more buyers and consequently more potential audience members.
When we showed “Miss-Fit” to our target audience, which was a majority female audience, we took a note of the feedback they gave us.
It was noticeable how the female members of the audience enjoyed the media product. The males who participated stated how they would go to see the film if asked by their partner; but believed the film would appeal more to them if there was more action in the trailer.
One of the positive remarks concerning “Miss-Fit” was the combination of pace and music. Together they linked to add to the comedy aspect of film itself. Because the music was modern; the song “She’s so lovely” by ‘Scouting for Girls’ was well known by our target audience; 12-18 year old. The fast pace was particularly attractive to the audience because it intensified the excitement towards the film.
The audience pointed out how slapstick style comedy was the best form to use to grab their interest; slapstick is visually effective and is therefore easier to appreciate.
Also the techniques used within the trailer portrayed the situation without complete knowledge of the narrative being necessary. One technique being the slow-motion method; used between the main male character and the geeky female, when their hands separate. By doing so it is clear a relationship is developing.
Not all feedback was positive. One criticism was that the colours on screen were not as polished and bright as in big production trailers. This could be solved by either better quality camera equipment or more colourful surroundings as settings in future productions.
All other criticism revolved around the footballer character; this was because our target audience felt he should have appeared more often in the trailer, with more emphasis on the football. Feedback about the amount of appearances of the male lead was made by both male and female audience members. It is our belief the male reasons are so that they can identify more with the film, whereas females just wanted to see more of the male lead.
A poster we produced for “Miss-Fit” also received both positive and negative feedback. On the positive side the feedback said the layout visually described what the film was going to be. Negatively it was thought the colours used were too childish for the upper end of the target audience; 18 year olds. Overall it was thought the poster was a great success; appealing to both genders, when advertising the media product.
The ‘Empire’ magazine cover made for “Miss-Fit” dramatically advertised the product; emphasising the profiles of the leading characters. A buyer of the magazine highlighted how professional it looked, as if made by a large production company. Having a white background increased the intensity of the image, therefore attracting more buyers and consequently more potential audience members.
Labels: Group
posted by Danielle at
12:57
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