Colour Chart for Logo

Colour chart for Logo

We have created a colour chart of a variety colours we had to choose from for are logo. We decided to choose a pink colour for the logo, as we feel that pink is a girly, fun colour which is a classic sign a chick flick film.

The colour we chose for are logo was baby pink. We chose baby pink as it shows the innocent’s of the geek but also the main colour for the 'bitchy girl'. We also added a bit of black to the logo to show how in control, evil and over powering 'Chelsea' is of 'Lily'(Geek). We also decided that if we were to use just black and white it wouldn’t have been very interesting or eye catching to the audience and also would highlight to the audience as a chick flick movie.


Popular girl

Colour-Red

We decided that the popular girl was going to wear a bright, 'hot' shade of red as it is considered to be sexual, seductive and angry which is the image we wanted to portray as the feelings she feels for the people around her. On the other hand, red is also known as the colour of love. We felt that it was a good idea to show two sides to 'Chelsea'. The love side is her vulnerable side which refers to her relationship with her boyfriend but in contrast the angry, seductive side is what she portrays to everyone else, like a hard front so she won’t get hurt. Finally, it also shows she is in control and wants to stand out as it is an eye catching colour.


Colour-Black

Additionally, we decided that the popular girl would wear black as this signifies mysterious, evil and darkness. This links to the angry side that she shows to everyone.

Colour-Purple

The colour purple represents hurt and pain coursing. The popular girl has to wear purple as it signifies the hurt and pain she is coursing to the geeky girl and the main guy.


Geeky girl

Colour- Light Pink

The geeky girl in our trailer wore light pink as it could be seen to represents her childlike attitude and the girly side that’s hidden within herself. It also represents how she is seen at school as childish.


Colour -White

Additionally, The geeky girl was wearing white as it represents how pure and innocent she is compared to the popular girl. It also represents how shy she is and fades into the background when she is at school.


Colour- Blue

We decided to put the Geeky Girl ‘Lily’ in to blue as it typically represents unhappiness which came across in her character in the trailer. Also, it represents the calm submissive state that she is generally in. Therefore, showing the gloomy place of her life she is in when she is alone.