Target Audience
Target audience
The primary group of people something is aimed at is known as a target audience. It is an important in marketing and advertising to know who their target audience is and have a secure analysis on them; by knowing lots about the certain group, work can then be produced using techniques that appeal to the target audience. Information can be carried out by market research. If not enough is known about the audience then efforts put towards succeeding will become expensive as difficult with out the right knowledge. There are many categories media institutions have to consider and these are age group, gender, marital status (single people, married, ages and gender within those situations). Combinations also apply such as women between the ages of forty and fifty. Although other people within different categories who are not the main target audience, they may be interested, depending on personal taste.
http://en.wikipedia.org/wiki/Target_audience
For our production of “Miss-Fit”, before making the film or even story boarding ideas, we decided on our target audience. This was done as to make it easier on ourselves when coming up with ideas for our teaser trailer. By knowing we were aiming at teenagers between the ages of twelve and nineteen, all which was created was in way that our age group would find appealing. Not only is our advert at the that age group but also bringing the category of female gender; making “Miss-Fit” having a combined target audience of female teenagers. This category could also be known as the social status of lower middle class, within this class are supervisory, junior managerial and professional. It was thought this best suited our target audience due to some being in the working industry. A study help between January -December of 2006 in Britain; indicates that the lower middle class has the largest number of people in that category from the ages fifteen plus.
Though “Miss-fit's” age group starts at twelve, there is no research to provide any information of below fifteen. Due to being the biggest out of all the classes, in the industry there is more chance of money being made as such a large audience range. A majority of lower middle class is woman at 7, 581 to 6,400 of men populating Britain. More females increase the chances of popularity if shown around the United Kingdom. The year before in 2005 Britain Lower middle class still dominated with more females to males with a total of 13,800; the totals of both 2005-06 highlights a slight increase over the year and if this continues in the future the larger “Miss- Fits” target audience will be.
When thinking about females between the ages of twelve-nineteen, it is thought that their characteristics themselves are usually making them self actualises and esteem seekers. Self actualises are people focused on relationships, want to be different and creative, wanting to explore change with little thought for others. Esteem seekers questionable sorts who are materialistic and aims for what typically is thought of as success. “Miss-Fit” satisfies all those people as it is what the film is about.
Audience individuals are most likely to be according to population class part of family units or students due to age “Miss-Fits” target audience. Secondary research suggests that in total 38.2% of the UK is populated by families or students making it a high percentage, increasing potential audience size.
We didn't really have to do any research on our target audience because we as team member are all in that group, and we are surrounded by similar people from day to day. Under the impression of if we like it and when telling friends about our ideas if they agree we believe to be on the right track. For thinking about the story line we considered what other films in the same genre do and techniques used. We researched the films “mean girls”, “Cinderella Story”, “Not Another Teen Movie”, “The Proposal”,” Miss Congeniality”, “White Chicks” and “The Ugly Truth”. It was apparent that all these successful films were either totally or partly from the point of view of a female main character. This suggests that the female audience are more likely to relate to the main character. All the films actually set in a high school and these films I felt aimed just at high school teenagers where as other like the “The Proposal” had a broader audience of all females. With this insight it was clear the storyline must be from a female point of view and set in a high school. This research showed us how nearly every story line in similar films are either man wants woman or woman wants man and the hurdles they have to overcome to get them. Due to such typical plots we felt it would be too different to stay with our chosen target audience to change that.
The adverts of the films researched were sort of repetitive in the method used on timing. Timing used in all where fast shots keeping in with their choice of music and slow ones when conveying the major plot of the movie. Music in all is modern, popular tracks that the age group would listen to. When with a larger target audience the films keep it modern but not a choice that was popular at one point as to not aim more at an age group then another.
“Miss-Fit” has a quick rhythm to it like all the films researched did except for the difference of them having slow moments, for when the audience discover the plot. As there will not be a lot of talking in “Miss-Fit” because in this case we feel actions speak louder than words; the only slow moments will be to indicate the plot of a character being in love with another character.
Also I believe that having the majority of our trailer in fast pace shows the confusion of choice of the main male character. Music chosen for the “Miss-Fit” trailer was at the start going to be a blend of three songs. Each song designed to suite each character e.g. the nerd to have a hopeful, quirky sound to it. It was first thought of characters to have their own sections within the advert introducing them. The idea came to an end when the song called “She's so lovely”- scouting for girls was put to the test, and went really well timing wise with the shots. It had also been changed for not to have separate grouped introductions but highlighting the difference between the two female characters and then the relationship each held the male lead.
For further research into what female teenagers between the ages of twelve and nineteen including some males prefer, we will show both trailers to a class of them and ask for feed back.
The primary group of people something is aimed at is known as a target audience. It is an important in marketing and advertising to know who their target audience is and have a secure analysis on them; by knowing lots about the certain group, work can then be produced using techniques that appeal to the target audience. Information can be carried out by market research. If not enough is known about the audience then efforts put towards succeeding will become expensive as difficult with out the right knowledge. There are many categories media institutions have to consider and these are age group, gender, marital status (single people, married, ages and gender within those situations). Combinations also apply such as women between the ages of forty and fifty. Although other people within different categories who are not the main target audience, they may be interested, depending on personal taste.
http://en.wikipedia.org/wiki/Target_audience
For our production of “Miss-Fit”, before making the film or even story boarding ideas, we decided on our target audience. This was done as to make it easier on ourselves when coming up with ideas for our teaser trailer. By knowing we were aiming at teenagers between the ages of twelve and nineteen, all which was created was in way that our age group would find appealing. Not only is our advert at the that age group but also bringing the category of female gender; making “Miss-Fit” having a combined target audience of female teenagers. This category could also be known as the social status of lower middle class, within this class are supervisory, junior managerial and professional. It was thought this best suited our target audience due to some being in the working industry. A study help between January -December of 2006 in Britain; indicates that the lower middle class has the largest number of people in that category from the ages fifteen plus.
Though “Miss-fit's” age group starts at twelve, there is no research to provide any information of below fifteen. Due to being the biggest out of all the classes, in the industry there is more chance of money being made as such a large audience range. A majority of lower middle class is woman at 7, 581 to 6,400 of men populating Britain. More females increase the chances of popularity if shown around the United Kingdom. The year before in 2005 Britain Lower middle class still dominated with more females to males with a total of 13,800; the totals of both 2005-06 highlights a slight increase over the year and if this continues in the future the larger “Miss- Fits” target audience will be.
When thinking about females between the ages of twelve-nineteen, it is thought that their characteristics themselves are usually making them self actualises and esteem seekers. Self actualises are people focused on relationships, want to be different and creative, wanting to explore change with little thought for others. Esteem seekers questionable sorts who are materialistic and aims for what typically is thought of as success. “Miss-Fit” satisfies all those people as it is what the film is about.
Audience individuals are most likely to be according to population class part of family units or students due to age “Miss-Fits” target audience. Secondary research suggests that in total 38.2% of the UK is populated by families or students making it a high percentage, increasing potential audience size.
We didn't really have to do any research on our target audience because we as team member are all in that group, and we are surrounded by similar people from day to day. Under the impression of if we like it and when telling friends about our ideas if they agree we believe to be on the right track. For thinking about the story line we considered what other films in the same genre do and techniques used. We researched the films “mean girls”, “Cinderella Story”, “Not Another Teen Movie”, “The Proposal”,” Miss Congeniality”, “White Chicks” and “The Ugly Truth”. It was apparent that all these successful films were either totally or partly from the point of view of a female main character. This suggests that the female audience are more likely to relate to the main character. All the films actually set in a high school and these films I felt aimed just at high school teenagers where as other like the “The Proposal” had a broader audience of all females. With this insight it was clear the storyline must be from a female point of view and set in a high school. This research showed us how nearly every story line in similar films are either man wants woman or woman wants man and the hurdles they have to overcome to get them. Due to such typical plots we felt it would be too different to stay with our chosen target audience to change that.
The adverts of the films researched were sort of repetitive in the method used on timing. Timing used in all where fast shots keeping in with their choice of music and slow ones when conveying the major plot of the movie. Music in all is modern, popular tracks that the age group would listen to. When with a larger target audience the films keep it modern but not a choice that was popular at one point as to not aim more at an age group then another.
“Miss-Fit” has a quick rhythm to it like all the films researched did except for the difference of them having slow moments, for when the audience discover the plot. As there will not be a lot of talking in “Miss-Fit” because in this case we feel actions speak louder than words; the only slow moments will be to indicate the plot of a character being in love with another character.
Also I believe that having the majority of our trailer in fast pace shows the confusion of choice of the main male character. Music chosen for the “Miss-Fit” trailer was at the start going to be a blend of three songs. Each song designed to suite each character e.g. the nerd to have a hopeful, quirky sound to it. It was first thought of characters to have their own sections within the advert introducing them. The idea came to an end when the song called “She's so lovely”- scouting for girls was put to the test, and went really well timing wise with the shots. It had also been changed for not to have separate grouped introductions but highlighting the difference between the two female characters and then the relationship each held the male lead.
For further research into what female teenagers between the ages of twelve and nineteen including some males prefer, we will show both trailers to a class of them and ask for feed back.
Labels: Group
posted by Danielle at
09:41
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